How to Customize the Favicon on Your WordPress Website

Customize your WordPress website's favicon to enhance brand identity, improve user experience, and make your site stand out. This guide will walk you through various methods, including using the WordPress Customizer, WordPress Full Site Editor, WordPress favicon plugin, and manual code modification.

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Why Customizing Your Favicon Matters

Before we dive into the practical steps, let's take a moment to understand why customizing your favicon is important. A favicon serves as a visual representation of your website and helps users identify your brand quickly. It appears not only in the browser tab but also in bookmarks, search results, and as an app icon on mobile devices. Here are some key reasons why customizing your favicon matters:

  1. Brand Recognition: A well-designed favicon helps users remember your website and strengthens your brand identity. By incorporating your logo or a symbol that represents your brand, you can create a consistent visual experience across different touchpoints.
  2. Improved User Experience: With numerous tabs open in the browser, users rely on favicons to navigate and find the websites they want. A distinctive favicon makes it easier for users to locate your website among the clutter and switch between tabs seamlessly.
  3. Mobile Accessibility: When users save your website as a shortcut or bookmark on their mobile devices, the favicon appears as an app icon on their home screen. This convenient feature allows users to access your website with a single tap, enhancing user engagement and retention.

Now that we understand the significance of customizing your favicon, let's explore different methods to add a personalized touch to your WordPress website.

Method 1: Using the WordPress Customizer

The easiest way to change your favicon is by utilizing the built-in functionality of the WordPress Customizer. This method is recommended for users who prefer a simple and straightforward process. Here's how you can customize your favicon using the WordPress Customizer:

  1. Access the WordPress Customizer: From your WordPress dashboard, navigate to "Appearance" and click on "Customize."
  2. Navigate to "Site Identity": Once in the Customizer, locate the "Site Identity" tab in the left sidebar. Click on it to continue.
  3. Upload Your Favicon: In the "Site Icon" section, click on the "Select site icon" button. This will open the WordPress Media Library. Choose an existing image or upload a new image that meets the recommended criteria.
  4. Crop and Save the Favicon: If necessary, crop the image to ensure it's square and aligns with the recommended dimensions. Once you're satisfied, click "Crop image" to save your changes.
  5. Publish Your Favicon: Finally, click on the "Publish" button in the left sidebar to make your new favicon live. Visit your website to see the updated favicon in action.

Using the WordPress Customizer is a quick and hassle-free method to customize your favicon. However, if you want more control over the design and placement of your favicon, you can explore alternative methods.

Method 2: Utilizing the WordPress Full Site Editor

For users who prefer block themes or want to integrate the favicon with their website header, the WordPress Full Site Editor offers a more comprehensive solution. This method allows you to add your favicon as part of your website header using predefined block patterns. Here's how you can customize your favicon using the WordPress Full Site Editor:

  1. Access the WordPress Full Site Editor: From your WordPress dashboard, navigate to "Appearance" and click on "Editor."
  2. Customize Your Website Header: In the Editor, locate the "Patterns" section and click on it. This will give you access to various block patterns for your website header.
  3. Add the Favicon Block: Within the patterns, choose the "Header" template and click on it. This will open the Header template for editing.
  4. Insert the Favicon: Locate the pencil button next to the Header text and click on it to edit the pattern. Now, click the add block "+" button and search for the "Site Logo" block. This block will allow you to add your favicon image.
  5. Adjust the Favicon Placement: Drag and drop the Site Logo block to the desired location within your header. You can align it with other elements, such as the website title or navigation menu.
  6. Upload Your Favicon: Click on the upload icon within the Site Logo block to choose an existing image or upload a new one from the WordPress Media Library.
  7. Enable Favicon Usage: In the Block settings sidebar, enable the "Use as site icon" option. This will ensure that your favicon is used as the site icon throughout your WordPress website.
  8. Save and Publish: Click the "Save" button in the top right corner of the page to save your changes. You may see a warning about the impact on the entire website. Make sure the "Icon" box is checked, and click "Save" again to publish your favicon.

By utilizing the WordPress Full Site Editor, you can seamlessly integrate your favicon into your website header, offering a cohesive and visually appealing user experience.

Method 3: Using a WordPress Favicon Plugin

If you prefer using a dedicated plugin to customize your favicon, there are several options available in the WordPress plugin repository. One popular plugin is Favicon by RealFaviconGenerator. This plugin allows you to generate and customize your favicon directly from your WordPress dashboard. Here's how you can use a WordPress favicon plugin:

  1. Install and Activate the Plugin: From your WordPress dashboard, navigate to "Plugins" and click on "Add New." Search for the "Favicon by RealFaviconGenerator" plugin, install it, and activate it.
  2. Access the Favicon Settings: Once activated, go to "Appearance" and click on "Favicon" in your WordPress dashboard. This will open the plugin's settings page.
  3. Upload Your Favicon: Click on the "Select from the Media Library" button to choose an existing image or upload a new one. Ensure that the image meets the recommended size and format requirements.
  4. Customize Your Favicon: Depending on the plugin, you may have options to customize various settings, such as background color and appearance on different platforms and browsers. Adjust these settings to match your branding and design preferences.
  5. Generate and Add the Favicon: After customizing the settings, click on the "Generate favicon" button. This will take you to the RealFaviconGenerator website, where you can further customize your favicon.
  6. Finalize and Add the Favicon: Once you're satisfied with the customization, click on the "Generate your Favicons and HTML code" button. This will generate the favicon files and provide you with the necessary HTML code.
  7. Add the HTML Code: Return to your WordPress dashboard and insert the HTML code into the appropriate section, such as the header.php file. You can use a code snippets plugin like "WPCode" to safely modify your theme's code files.
  8. Save and Test: Save the changes and visit your website to ensure that the new favicon is displayed correctly. Clear your browser cache if necessary.

Using a WordPress favicon plugin gives you more control over the customization process and allows for advanced features. Explore different plugins to find the one that best suits your needs.

Method 4: Manual Code Modification

For users comfortable with coding and who want complete control over their website's favicon, manual code modification is an option. This method involves directly editing your theme's code files to add the favicon. Here's how you can manually modify the code to customize your favicon:

  1. Install a Code Snippets Plugin: To safely modify your theme's code files, install a code snippets plugin like "WPCode." This plugin allows you to make code modifications without affecting your website's functionality.
  2. Prepare Your Favicon Files: Generate or design your favicon image and save it in the appropriate file format, such as ICO, JPEG, PNG, or GIF. Ensure that the image meets the recommended dimensions and aspect ratio.
  3. Upload Favicon Files: Using your hosting provider's file manager or an FTP client like FileZilla, navigate to your website's root directory. Upload the favicon files to the root directory, ensuring that they are placed correctly.
  4. Access the Code Snippets Plugin: From your WordPress dashboard, go to "Code Snippets" and click on "Header & Footer." This will open the code editing interface.
  5. Insert the Favicon Code: Return to the page where you downloaded or generated the favicon files. Copy the HTML code provided for adding the favicon to your website.
  6. Paste the Code: Go back to the code editing interface in the Code Snippets plugin and paste the HTML code in the appropriate section, such as the header.php file. Ensure that the code is inserted correctly.
  7. Save and Test: Save the code changes and visit your website to confirm that the favicon is displayed correctly. Clear your browser cache if necessary.

Manual code modification offers the most flexibility in terms of design and implementation. However, it requires a basic understanding of coding principles and should be approached with caution.

Tips for Designing an Effective Favicon

Now that you know how to customize your favicon, it's essential to design it effectively. Here are some tips to keep in mind while designing your favicon:

  1. Simplicity is Key: Due to the small size of favicons, it's crucial to keep the design simple and uncluttered. Avoid intricate details or text that may become illegible at smaller sizes.
  2. Reflect Your Brand Identity: Use elements from your brand's visual identity, such as your logo or brand colors, to create a favicon that aligns with your overall brand image.
  3. Consider Color Palettes: Test your favicon against different browser backgrounds and color palettes to ensure visibility and legibility in various settings, including dark mode.
  4. Maintain Consistency: If you already have a logo or branding elements, try to incorporate them into your favicon to maintain consistency across your website and other touchpoints.
  5. Test Across Devices: Make sure to test your favicon on different devices, browsers, and screen sizes to ensure optimal display and functionality.

By following these tips, you can create a favicon that effectively represents your brand and enhances your website's visual appeal.


Customizing the favicon of your WordPress website is a simple yet impactful way to enhance your online presence. Whether you choose to use the WordPress Customizer, the Full Site Editor, a WordPress favicon plugin, or manual code modification, the process is accessible to users of all skill levels. By adding a personalized favicon, you can strengthen your brand identity, improve user experience, and make your website memorable in the minds of your visitors.

Remember to consider the design principles outlined in this guide and test your favicon across different devices and platforms to ensure optimal visibility. With a well-designed favicon, your WordPress website will stand out from the crowd and leave a lasting impression on your audience.